- The media world has diversified. There are more people than ever covering every issue. With news breaking everywhere, the most influential people are often bloggers, social media users and other niche Internet media. CRAFT can help you navigate this new media environment.
- CRAFT identifies and reaches key reporters and thought leaders, not with spammy PR, but with personal messages and relevant information.
- CRAFT can monitor and reach out in real time, as the news is happening and the stories are still developing.
- CRAFT can help you identify and promote supportive third party voices.
- CRAFT will help you cut through the clutter to deliver high-impact messages.